SEO Consultant Melbourne
Our experts will build your online presence to increase local traffic, visibility, and brand awareness.
Best Local SEO for Small Businesses In Melbourne
Trusted Digital provides expert search engine optimisation (SEO) services for businesses throughout the the Greater Melbourne region. Which includes, but is not limited to: Melbourne CBD, Seddon, Yarraville, Moonee Ponds, Altona, Kensington, Essendon, Wyndham, Boroondara, Dandenong, Monash and Geelong. We offer a range of ongoing Local SEO Melbourne packages to suit your business.
Did you know that 46% of all local searches on Google are seeking local services and products? Locals like to shop local! Even bespoke, well-known websites will not be seen and used by potential customers if they can’t be found in the search engine results. SEO optimisation puts your business in front of clients searching for similar local products and services in Melbourne.
As you can imagine, the internet is a crowded space, Search Engine Optimisation will put your website front and center of high quality customers who are looking for your products or services. Read on for more information or get in touch right now to get your website found online.
Discover Why You Should Use Search Engine Optimisation
Why Should You Choose SEO Instead of Paid Ads?
● Google AdWords PPC (pay-per-click) and Facebook Ads can deliver good, short-term spikes in traffic. However, organic SEO creates long-term, sustainable profits for your business.
● An SEO digital campaign can create thousands of dollars in additional revenue for a business without having to waste any money on web advertising. This is because SEO websites built for local markets can rank organically for popular search terms used by their customers.
● With the continual improvement of the website’s content and the consistent addition of targeted articles, newsletters, or other content. Local business websites can create high search engine rankings for the most competitive keywords in their industry, in a short amount of time | Local SEO Melbourne
Did you want to attract and engage customers that are only interested in your product or service?
● That’s what Search Engine Optimisation (SEO) does! In a crowded Internet, SEO puts your website right in front of qualified customers who are looking for you.
● But there’s a legitimate way and an illegitimate way of building an SEO strategy. While their dubious ways might give your website a short-term increase in traffic, there is the potential to damage your bottom line, along with your business's reputation.
● Proper (white hat) SEO is essential for making your website “work”. So we do it the legitimate way as we look at the bigger picture and understand that sustainable success is the only way forward.
● With a unique, hands-on approach, proactive thinking, and quality content, you won't regret paying for our SEO services.
SEO Packages For Melbourne Businesses
Standard
- Optimised for 5 keywords
- 50 x Backlink, Citation & Ping submissions
- Monthly 1:1 Reporting Session
- Industry Blog Post
Premium
- Optimised for 10 keywords
- 1 x Industry Blog Post
- 100 x Backlink, Citation & Ping submissions
- Bi-Weekly 1:1 Reporting Session
Elite
- Optimised for 20 keywords
- 2 x Industry Blog Post
- 250 x Backlink, Citation & Ping submissions
- Weekly 1:1 Reporting Session
Affordable SEO Consultant Melbourne for Small Businesses
For a high-quality Local SEO – book a FREE strategy session today. We can talk about your business goals, customer wants & needs, and website effectiveness. Then we’ll setup a bespoke SEO plan to effectively enhance your search engine rankings, grow traffic, which will then translate to an incremental uplift in sales.
Where Do I Start With SEO Marketing And Local SEO?
Ranking local websites in search engines to gain long-term sales requires persistence, patience and strategy. Our Melbourne based SEO experts are here to take care of your digital marketing campaign and ensure your website stays ahead of the latest Google algorithms | Local SEO Melbourne.
Google reviews are highly influential in providing prospects with the confidence to touch base with your business. We assist you in collecting as many positive reviews as possible, which will enable your business to increase it’s sales.
Don’t be fooled by SEO agencies that offer flashy gimmicks and pretty websites, local SEO results take time! To see a return on your investment, consider how the SEO agency will help your business achieve its desired results through white hat SEO techniques.
Contrary to what some digital agencies claim, there’s absolutely no black magic to SEO. Trusted Digital focuses on authority, relevance and delivering a positive user experience to ensure that our clients benefit from affordable organic traffic.
SEO Consultant Melbourne Services | Affordable SEO Consultant Melbourne
Web Design
Great SEO starts with excellent website design. Our websites are SEO optimised, visually pleasing, and most importantly, mobile responsive. We develop your unique website so that it truly represents your business, whilst enhancing your brand.
On-Page SEO
Trusted Digital's local SEO strategies include on-page and off-page Search engine optimisation. We get excited talking about SEO, feel free to give us a call to discuss how these strategies can improve your website’s visibility and increase its presence within such a crowded online space.
SEO Copywriting
Content is King! We create unique, informative, and engaging content for your website so that it gains authority within your industry. We adapt all content to your target audience, making it specific and helpful.
Google Business Profile
We can register your company for a Google My Business account. When a prospective customer directly searches for your business or enters an applicable keyword, your listing will be displayed on Google.
Citations
We list your business on local business directories throughout the Great Melbourne Region and Regional Victoria. Your website will now be more visible in relevant search engine results.
Customer Reviews
Customer reviews are extremely powerful, so we ask your customers to review your products and/or services. The next step in the process is we optimise each review as part of a local Search engine optimisation strategy, that will help your business get found online.
Trusted Digital's Search Engine Optimisation Process
- Our search engine optimisation process is built around the foundational principle that your website must answer the questions and enquiries of potential clients | Local SEO Melbourne.
- When a potential customer searches the world wide web, search engines browse through their indexes for websites that answer that query. Through comprehensive keyword and market analysis, we match your businesses website with how prospect customers search for organisations like yours, which will increase the likeliness of being found in a busy online environment. We are the best Local SEO Melbourne, let's chat and you can find it out for yourself!
A Digital Presence Helps You Compete
In an a digital sales environment, well placed online real estate can be more meaningful than the location of a business or geographic borders.
Depending on your companies core focus and market scope, a SEO optimised website can enable you to compete against your more established competitors, and across city, state, and national boundaries.
As part of our market research and competitor analysis, Trusted Digital will update you with new growth opportunities that you may not have been previously aware of. Where these opportunities align with your business goals, we can promote them on your SEO website | Local SEO Melbourne.
Understand How Your Customers Behave Online
Improving your business’ search rankings begins with understanding who your ideal customers are, and their search behavior during the buying cycle. This buying cycle includes driving awareness, the consideration set, and the purchase conversion phase.
Awareness Phase – The customer has an issue and starts researching online for a solution using generic search term like ‘fix my computer’ or ‘computer repair’.
Consideration Phase – The customer has a better understanding of the issue or problem and is now fine-tuning their search for the most effective solution. throughout this phase, the customer adds the specific location, product type or features to their search term. For example, ‘laptop computer repair Melbourne’ | Local SEO Melbourne.
Purchase phase – The customer had made up their mind on the product or service they want to purchase and has a general idea of who they want to but from. At this stage they will search directly for the business. For example, ‘XYZ Laptop Repairs’ | Local SEO Melbourne
How Are Websites Ranked In Google Search Results?
Generating cost-effective leads from organic traffic is a mixture of science and art. Google can and does change its algorithms which in turn can boost or drop a website’s search rankings. Google is interested in authoritative, quality content. Local content ranks really well, due to most customers searching for goods and services in a specific location.
Check out our Affordable SEO Consultant Melbourne Packages
Keyword Relevancy – Google’s algorithm focuses on how relevant the web page is to the specific keyword or phrase that the customer has entered. If your content is highly relevant to trending topics that customers are searching for your site will gain increased traffic.
Website Authority – There are only so many spots available on page one of Google. Websites with high authority, positive customer reviews, regularly updated content, high-quality backlinks, and external links will rank higher than sites with low authority.
Website Accessibility – Google accesses your website for page-speed, ease of navigation, and the ability for customers to view your site on desktop, tablet, and mobile phone device.
Mobile Phone Compatible Websites – Mobile phones are becoming an extremely important tool that customers use to seek answers & find goods and services online in Australia. Google penalises websites that are not compatible with small mobile phone screens and touchscreen navigation. We are an Affordable SEO Consultant Melbourne.
Mobile-compatible websites also need to be accessible to vision-impaired people. The most common issues include text being too small for the customer to read, and the navigation buttons that are difficult to click on.
We Help with Google Maps, Apple Maps, and Bing Listings | Affordable SEO Consultant Melbourne
Trusted Digital’s Local SEO service is a powerful tool for driving customer traffic to your website because they can rate highly on local Google and Apple search and map results.
If you select this service, you’ll get your website promoted in customised listings on Apple Places On Maps (Apple My Business), Google Business Profile (Google My Business), and Bing Places for Business (Microsoft) | Local SEO Melbourne.
These listings feature a website’s most important services, current offers, and operating hours. They are useful for raising your website’s profile when customers are searching for local businesses and services using a web browser, or the Google Maps or Apple Maps mobile phone apps.
Apple and Google business listings are handy even when you have an older demographic as a customer base. This is usually due to their kids being technologically savvy enough to make online purchases or bookings on their relative’s behalf. Younger family members also influence family buying decisions.
- We are hyper-focused on driving a higher ranking in Google Search, Google Maps, Apple maps and Bing
- A small amount of website changes, content production, and technical SEO
- It’s always time consuming to build and have listings authorised by search engines
- Technical and SEO skills needed to get the best results
SEO Solutions Delivered With Your Needs in Mind | Trusted SEO Consultant Melbourne
Organic Local SEO Melbourne
- Focus on SEO optimised website
- Google organic search results rather than Local SEO or paid advertising
- Customised content designed for high search rankings and customer clicks
Potential customers will only find your website by chance if your website is not SEO optimised to organically rank in the major search engines. Luring customers with paid advertising can be expensive and stops working when you stop paying.
The cost-effective solution is to have a website that organically attracts larger traffic volumes to your website. Otherwise your business is simply losing customers to your competitors.
As a SEO Consultant Melbourne, Trusted Digital understands the need to offer our clients affordable SEO services and to build optimised websites that reach local customers.
Delivered as part of an ongoing organic Search Engine Optimised campaign, we help your customers find your business’s website and enable them to engage with your products and/or services. Most importantly, prospective customers see easy to use call-to-actions to phone your business, register an enquiry, or to make a purchase off your website.
Capture Your Audience, Increase Your Sales, & Expand Your Reach | Strategic SEO Consultant Melbourne
