Google Ads for Brisbane Tradies

It depends on your trade and the exact search. The Cost to Compete table above shows the top-spot range on your trade's main Brisbane search. Those are Google's estimates of the bid it takes to show at the top of the page, and what you actually pay is often lower. The number that matters more is what each booked job costs you, and that's what we report on.

That question covers two different things. Showing your ads only to people in the suburbs you service is almost always worth doing. It won't necessarily make each click cheaper, but it stops you paying for customers you'd never drive to. Bidding on searches that name a suburb, like "plumber Chermside", is different. The top spot there runs $28.63 to $94.84 a click, against $15.38 to $64.23 for "plumber Brisbane", so budget for it before you chase it.

Yes. A radius around a single base can reach well across Greater Brisbane, and Google's default setting also shows ads to people elsewhere searching about your area. We target people who are in, or regularly in, the suburbs you work, exclude the rest, and review location performance as the data builds.

Sometimes not, and we'll tell you. The top spot on "blocked drain Brisbane" runs $15.86 to $51.02 a click. If the job is worth $250, the numbers only work with a strong conversion rate and repeat work behind it. Trades with higher job values, or ones that turn small jobs into bigger work, usually get more out of paid search.

We check the searches your ads actually showed for and block the ones that don't fit, using negative keywords. In Brisbane that includes searches for other businesses, products and the cheapest option going. You pay for those clicks whether or not they become enquiries, so blocking them is ongoing work rather than a one-off setup task.

You can, but it's the expensive fix. Position depends on your bid and your ad quality together, so a more relevant ad and a landing page that matches the search can lift you for less. Outbidding a bigger budget on "emergency plumber Brisbane", where Google's top-spot high end is about $84 a click, is a race worth staying out of.

Ads can get clicks within a day or so of Google approving them. A steady flow of the right enquiries usually takes a few weeks, because the account needs real search data before we know what to cut and what to back. All seven main Brisbane trade searches we tracked, from "plumber Brisbane" to "plasterer Brisbane", are rated High competition by Google, so early refinement is where the money gets saved.

If your existing service page clearly shows you do that job, in that part of Brisbane, with an obvious way to enquire, it can work. Most tradie websites don't. A landing page matched to the ad and the suburb usually turns more clicks into enquiries, which does more for your cost per job than chasing cheaper clicks.

For eligible campaigns, if we don't generate at least one qualified lead within the first 14 days after launch, we refund your first month's management fee. Eligibility and full guarantee terms apply.