Google Ads for Perth Tradies

It depends on your trade and the exact search. The Cost to Compete table above shows the top-spot range on your trade's main Perth search. Those are Google's estimates of the bid it takes to show at the top of the page, and what you actually pay is often lower. The number that matters more is what each booked job costs you, and that's what we report on.

Work backwards from the jobs. Say clicks in your trade cost $25, 1 in 10 clicks becomes an enquiry, and you book 1 in 3 enquiries. Each job costs about $750 in ad spend, so five extra jobs a month needs about $3,750. If your average job is worth $6,000, that works. If it's worth $300, it doesn't, and we'll tell you before you spend anything. In Perth, the suburbs you choose can move that click cost a long way. On the call, we'll run the numbers with yours.

Not in the way most people mean. Limiting your ads to the suburbs you service stops you paying for customers up in Yanchep or down in Mandurah when your crew is based in the middle, but it won't make each click cheaper. Searches that name a suburb, like "plumber Joondalup" or "plumber Ellenbrook", usually cost more at the top of the page than "plumber Perth" does. They can still be worth buying, as long as that suburb is one you want.

Yes, and in Perth it's often less about kilometres than which side of the river your crew will cross. A plumber in Fremantle may happily drive to Cockburn but not up to Joondalup on a Friday afternoon. We build the service area around the trips your team will actually make, exclude the rest, and review location performance as the data builds.

Sometimes not, and we'll tell you. The top spot on "plumber Perth" typically runs $12.00 to $41.21 a click, and single-suburb plumbing searches can run higher again. If a call-out is worth $200, the numbers only work with a strong conversion rate and repeat work behind it. Trades with higher job values, or ones that turn small jobs into bigger work, usually get more out of paid search.

We check the searches your ads actually showed for and block the ones that don't fit, using negative keywords. Plenty of Perth trade searches name another business, a product or the cheapest option going. You pay for those clicks whether or not they become enquiries, so blocking them is ongoing work rather than a one-off setup task.

You can, but it's the expensive fix. Position depends on your bid and your ad quality together, so a more relevant ad and a landing page that matches the search can lift you for less. On a single-suburb electrical or plumbing search, where the top spot can run above $70 a click, outbidding a bigger budget is a race worth staying out of.

Ads can get clicks within a day or so of Google approving them. A steady flow of the right enquiries usually takes a few weeks, because the account needs real search data before we know what to cut and what to back. Five of the seven main Perth trade searches we tracked, from "electrician Perth" to "bathroom renovations Perth", are rated High competition by Google, so early refinement is where the money gets saved.

If your existing service page clearly shows you do that job, in that part of Perth, with an obvious way to enquire, it can work. Most tradie websites don't. A page matched to the ad and the area, such as bathroom renovations in Joondalup, usually converts better, and a better conversion rate is worth more than a cheaper click.

For eligible campaigns, if we don't generate at least one qualified lead within the first 14 days after launch, we refund your first month's management fee. Eligibility and full guarantee terms apply.